Design Logo

English - EspaƱol

business logo design
corporate logo design logotype design Logo design for marketing
logotype design for marketing


Logo design marketing

Logo design is one of the many elements that a graphic designer can develop for your company's promotion. Many people think that with a logo design it will do. But the truth is there are many elements to bear in mind when launching a promotional campaign. Logo design is just a part of the whole process.

However, a logo design is the most important element to consider before starting the campaign. Why is this? Because a logo design is the basis from which the rest of the promotional elements will be created. Before getting too deep into this subject, let's see more clearly why logos are so important.

A company is an abstract entity. When we talk about a professional corporation we don't think about a specific figure, face, group of people, etc. Maybe we think about a product, but that would be the case of a company that only produces one specific type of product and nothing else. The truth is today most companies produce a wide range of products, so this is not common. As companies are abstract entities, they need something that gives them some presence in front of their audience.

Logo design is this face companies need to accomplish that goal. Think of any well-known brand like Philiphs. What do you think about when you read or listen to the word "Philips"? What about McDonalds? I bet you're picturing their logotypes. This occurs because a logo design is the most representative element for a company. A logo design is an image which contains information and descriptions about a company coded in graphic elements, such as colors, shapes, etc.

Since a logo design is a company's most representative element, only after this has been created the rest of the campaign can be developed. Why? Because every item of the promotional campaign will have to follow the logo's characteristics. Why this? Let's see this more in detail.

A company has decided to hire a professional graphic designer to create its logo. In this logo, they wanted to depict professionalism, reliability and effectiveness. A good designer will know what colors and shapes are necessary to include in order to convey those messages. A logo depicting many colors will probably not be very serious, with some exceptions of course.

Then, the final logo of this company will be a very thought-out element, which will be fully representing all of the most important values of the company. For this reason, when the rest of the elements of the campaign are created, they should depict the same values. Apart from this, generally, every promotional element, such as a brochure, will be carrying this logo on it, so it is important that the logo design and the brochure design match.

Once the logo design is created you can start having the rest of the material made. Remember that the key to a successful promotional campaign is to show consistency in the design. If you have posters, cards and brochures and they don't have the same design basis, then your company will look untidy and disorganized.

It is highly important to obtain a logo that is, not only representative of your company, but also original. Generally, companies offering the same types of products and services tend to look for the same shapes and colors, and their logos end up being very similar. Before starting with the logo design, try to think of those characteristics that you would like to highlight. Maybe your company is one of the many companies offering the same products, but there is something different about it: you offer much better quality products. Then, it is highly necessary that your logo design depicts this.

Remember that your logo design is the basis for the rest of your promotional material, so be careful with the colors you use. Don't use a color that maybe in a small logo looks great but then in larger pieces looks nasty. You don't want to find yourself changing your logo in the future so that the rest of the elements look good.

Be careful with shapes too. Remember that different shapes connote different meanings. If you are hiring a professional designer to develop your logo design, then don't worry because your logo will be in good hands. An experienced graphic designer will know what shape will transmit the message you want to transmit.

The graphic designer will probably ask you some questions about your personal preferences, the company's target, etc. These questions take part of their research to accomplish better results. However, you should be careful about the graphic designer you are hiring because not all of them will do this type of work. When looking for a professional to create your logo, try to analyze their business in detail. Check their previous works in portfolios. Try to contact somebody who has worked with them. The more information you have about the person that will be doing your logo the better. Remember that your logo is your company's face.

A successful logo design is that logo that can be remembered by its target. For a logo to accomplish this goal, it must fulfill certain requirements. Which are these requirements? A logo design must also represent your audience. If your logo is targeted at a young audience, it will be much different from one that is targeted at adults. That is to say, you need a logo design with which your audience can feel identified. A logo with these characteristics will achieve its goals and will be highly cost-effective.

So, if you are about to start a promotional campaign, you need to take into consideration all of these details. Only by being careful you will be able to succeed. If your logo design is not thought-out, you will probably end up spending a lot of money without profits, because no matter how bad your logo design is, all promotional campaigns imply big investments. Follow my advice and start looking for a quality designer and get the best out of it.

logotype design graphic design
custom logo design